Bespoke digital, social and print communications
for travel visionaries
To us, travel is about…
Wanderlust, adventure, experience, memories, escapism, nature, wellbeing, connection, education, widening horizons, communities, responsibility.
On the same page? We’d love to help you tell your story to the world.
Scout ethos
Scout was founded to offer the travel and hotel sector a refreshing alternative to the traditional PR & marketing agency model. We work as a collective, drawing upon our network of likeminded specialists in a flexible way, tailoring our service to the exact needs of the client. This means clients aren’t burdened with the overheads that come with an agency, yet have access to the expertise needed for every element of travel and hotel publicity, from editorial placement and copywriting, to design, photography and film.
We represent people and brands we truly believe in and connect with, approaching our work with integrity and creativity. Based in London, UK with an international outlook.
Founder Emma Powell is a PR and communications specialist with 15 years of travel publicity experience, working with independent hotels, travel tech start-ups, tourist boards, retreats and wellness experts, designers and travel experience-makers worldwide.
“Emma is not only super-efficient and hard-working, but she instinctively understands what Wallpaper* needs as a brand. She is discreet, diplomatic and genuine and in turn, I have full respect for her views and opinions and completely trust that she will always deliver what she promises.”
